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How to Disrupt with Integrity and Accountability

Mar 13, 2017

How can you use integrity and accountability to create positive disruption in your market and in your business? You’ll learn from Dr. David Gruder the four critical elements that foster an environment where your customers trust you to deliver, creating a compelling competitive advantage, especially with executives.

Dr David is widely recognized as a highly regarded speaker, trainer & executive coach in the areas of leadership, entrepreneurship, organizational development, and personal development.

He has authored The New IQ: How Integrity Intelligence Serves You, Your Relationships, and Our World, and Transcendent Thought and Market Leadership 1.0 with Bruce Wright, along with other books and publications.

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Dr. David Gruder, PhD, DCEP

Dr. David Gruder, PhD, DCEP

America's Integrity Expert & Culture Architect

Keynotes | Trainer | MacroMentor | Author

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Click to download the free PDF guide to the four elements discussed in the show.

Purchase the New IQ implementation guide (workbook):

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View Show Transcript

How to Disrupt with Integrity and Accountability

Dr. David Gruder

Mark S A Smith: David Gruder, I met at an executive forum and was immediately blown away by his ability to sum up challenging ideas in very short sentences and ways that really penetrated my thought and said this guy, this guy is disruptive. He’s widely recognized as a highly regarded speaker, trainer, executive coach in the areas of leadership, entrepreneurship, organization development and personal development. He has written The New IQ, the I in this case isn’t intelligence, it’s integrity. It’s how integrity intelligence serves you, your relationships and our world. That is disruptive and he most recently collaborated with Bruce Wright on Transcendent Thought and Market Leadership 1.0. That is a disruptive idea. Welcome, welcome, welcome David, so glad to have on the Selling Disruption Show.

David Gruder: Well, thanks so much for having me Mark. I’ve been looking forward to this.

Mark S A Smith: Thank you. Tell me how is it that integrity can be so disruptive in the market place today?

David Gruder: Well, it’s ironic and in a way it’s kind of sad that integrity is disruptive but in this age where there is such a profound and extensive abuse of power or power phobia, shirking power, running away from power because people don’t want to be the corrupt versions of power that they see, the possibility of integrity becomes more and more remote. On top of that, when we have this culture in which there are certain people who are certain that in order to be profitable, you have to sacrifice personal integrity, cherished relationships and social responsibility and life integration, life balance. There’s another group that insists that in order to preserve personal integrity and social responsibility and cherished relationships and life balance, you have to sacrifice profits. This is a climate that is a hotbed for integrity deficits.

Mark S A Smith: The reality is both of those are false.

David Gruder: Equally insane in opposite ways.

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