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What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode.

Betsy Westhafer

Betsy Westhafer

Executive-level Customer Advisory Boards | Author | Public Speaker

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Music: The Lachy Doley Group, Gonna Make it Up
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ProphetAbility: Planning Your Disruptive Future

Betsy Westhafer

Mark S A Smith: Our guest today is Betsy Westhafer, who is the president of The Congruity Group. She helps companies put together executive level customer advisory boards to figure out where the market is going, and how to make the most money, and not get disrupted disrupting your competition. She has a brand new book out called Prophetability. But wait, it’s spelled differently than you think. It’s spelled P-R-O-P-H-E-T, Prophetability, that’s the ability to foresee the future. The Revealing Story of Why Companies Succeed, Fail or Bounce Back. She has helped organizations put together the executive level customer advisory boards all around the world, middle east, Europe, Latin America. She’s a professional speaker. She’s also had experience in founding and executing a company in the legal industry. Welcome Betsy.

Betsy Westhafer: Thank you Mark. I’m so glad to be here today.

Mark S A Smith: You’re welcome. Betsy is a fan. She’s one of my binge listeners too. And I thank you for being here. She was also a colleague when Ruth and I had a relationship over the past few, we’ve had a lot of fun. I’m so glad we can have you on the show. Your book is a perfect excuse to do so. Tell me about how you came up with the concept of prophetability? I love this idea.

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