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Today’s advertising stars are no longer actors, but real people with real followers buying real products. You can shortcut your marketing by engaging with social media influences who bring with them a tribe of raving fans, getting your products into their hands faster and more reliability than ever before. Jessy Grossman explains how this works for advertisers, social influencers, and business owners.

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The Disruptive Impact of Influencer Marketing

Jessy Grossman

Mark S A Smith: My guest today is Jessy Grossman. She is the CEO of BoldStreak, which is a social media management agency for the new celebrities of today, the digital stars on YouTube and Instagram, and other digital locations that are completely disrupting how people go to market, who people listen to, and who’s influencing the rest of the world. Welcome Jessy.

Jessy Grossman: Thank you.

Mark S A Smith: Let’s talk about this disruptive change in the market place. How we have 15-year-olds now as superstars that can make lots of money.

Jessy Grossman: Yeah, absolutely, what are we doing with our lives right?

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