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Discover the five elements that point to big disruptive billion dollar ideas from engineer and systems thinker, Perry Marshall. You’ll learn how to use the 80/20 rule to predict what customers to target for guaranteed success. You’ll want to listen to this show over and over again to dig out the gold nuggets.

Perry Marshall

Perry Marshall

Best-selling Author of 80/20 Sales & Marketing: The Definitive Guide to Working Less and Making More

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Disruptive Customer Acquisition

Perry Marshall

Mark S A Smith: My guest today, I’m really excited to share with you, Perry Marshall. Entrepreneur magazine says, “Perry Marshall is the number one author and world’s most quoted consultant on Google Advertising, and he has helped over 100,000 advertised save billions of dollars in ad words stupidity tax.” And I know you’re laughing right now, because if you’re like me you’ve paid that stupidity tax too. His firm consults with companies on generating sales, leads, web traffic, and maximizing advertising results. He does customer acquisition. He’s published thousands of articles on sales, marketing, and technology. His books include “The Ultimate Guide to Google AdWords,” “80/20 Sales and Marketing,” which we’ll talk about on the show, and “The Ultimate Guide to Facebook Advertising.” He’s also a fellow electrical engineer, the author of “Industrial Ethernet,” he’s a geek, a marketing guru. Welcome to the show, Perry.

Perry Marshall: It’s good to be here, thanks. I like it when I get interviewed by engineers because we can go places that not everybody can go, so yeah.

Mark S A Smith: And what that means is that we’re both systems thinkers, and anybody who has listened to the show for any time knows that I like to tease out the systems that make things work, and today I want to talk about disruptive customer acquisition. How did you go from the world of engineering and industrial Ethernet to the world of customer acquisition and marketing?

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