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Telling a story creates a powerful connection with your customer and your team. Sarah Victory, story and performance coach, shares how to structure powerful leadership — leader’s legacy story — and sales — the drop in story that connects and transforms. You’ll discover the exact formula to build and deliver winning stories, every time.

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Music: The Lachy Doley Group, Gonna Make it Up
from the album Conviction | Used with permission
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Tell Your Leadership and Sales Story

Sarah Victory

Mark S A Smith: My guest today on the Selling Disruption Show is Sarah Victory, who I have known for 25 years. She was my very first speech coach when I started doing road work, doing the Guerrilla Selling program in live format. She came along, watched me, made some adjustments, and substantially improved my ability to communicate with a wide range of people. And has been one of my favorite people to talk to since then. Her insights on how people’s brains work, how stories work, and how to be persuasive and compelling, and still be yourself, is extraordinary. Welcome, Sarah.

Sarah Victory: Well, thank you for having me. It’s lovely to be here.

Mark S A Smith: It is.

Sarah Victory: It’s lovely to get to talk to you.

Mark S A Smith: I know. We don’t do that nearly enough. You have a deep history in acting, in authorship, in coaching, working with executives, working with leaders, working with speakers, to help them connect with people and get their mission accomplished through persuading people to see their viewpoint. How do you go about doing that?

Sarah Victory: I think the story has a lot to do with how you persuade people. So I spend a lot of my time working with CEOs, professional speakers, motivational speakers, trainers, consultants, coaches, anybody who needs to persuade, I spend a lot of my time talking about the power of storytelling and how you can connect your soul to the soul of other people in a way that they are then connected to you forever, and they want to do business with you, they want to keep doing business with you, they can’t imagine doing business with anybody else, they can’t imagine working for anyone else.

Mark S A Smith: That’s a really powerful claim.

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