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Relationships and community building allow you to survive the disruptive onslaught from Amazon and other massive retailers. Ted Rubin shares his insights on effective marketing and creating community to thrive and grow your business even in the face of market disruption.

Ted Rubin

Ted Rubin

Co-Founder at Prevailing Path, and Acting CMO Brand Innovators

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Disruptive Relationships and the Future of Retail

Ted Rubin

Mark S A Smith: My guest today is Ted Rubin who is the author of Return On Relationship. He’s the co-founder of Prevailing Path, which we’ll dig into in the show, acting CMO of Brand Innovators. He is the most followed CMO on Twitter and recognized by all social media publications as a thought leader, and a must-follow, It’s All About Relationships. Welcome, Ted, to the show.

Ted Rubin: Well, Mark, thanks so much for having me. I’m really excited to be here. I love the concept of what you do here, and I love the discussion about disruption, innovation and just really how do we make our way into the future with things changing so much faster than they change in the past.

Mark S A Smith: Thank you, Ted. My model shows that a relationship is four times more important than the product when it comes to success in selling and specifically when we work with disruptive products. If our customers don’t trust us, they won’t even give us a shot. You’ve been working with online marketing, social media marketing to create relationships. How’d you get started with this?

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