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There’s a direct correlation between your ability to disrupt the market and your company’s business value. John Warrillow, author of Built to Sell and The Automatic Customer discusses how to engineer your company’s value and build a company that disrupts the competition. If you’re a company founder or owner, or want to build a valuable company, you must listen to this show.

John Warrillow

John Warrillow

Founder, The Value Builder System™

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View Show Transcript

Built to Disrupt: Designing a Disruptive Business

John Warrillow

Mark S A Smith: Our guest today is John Warrillow, who wrote the book Built to Sell: Creating a Business That Can Thrive Without You, without a doubt, one of the most frequently given-away books that I offer to entrepreneurs. He also wrote the book The Automatic Customer: Creating a Subscription Business in Any Industry, and he is the founder of the Value Builder System, just absolutely perfect for creating disruptive companies run by disruptive people. Welcome, John.

John Warrillow: Thanks, Mark. Good to be here.

Mark S A Smith: I’m so delighted to have you on the show. I was introduced to you through a mutual friend, Rob Nixon…

John Warrillow: Oh, sure.

Mark S A Smith: … who has brought you in, and he says, “You really need to get to know John’s stuff.” I bought Built to Sell, sat down and read it in one sitting on an airplane. Just that easy to read. It really impressed me. I think that you’ve really outlined what entrepreneurs need to know to create a salable business. Part of being disruptive is creating something that can be sold so that you can cash out and make some money. How did you get into this business of teaching people how to build a business to sell?

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