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Disrupting with News Releases and LinkedIn Prospecting

Feb 27, 2017

Doug E. Brown is press release writing, editing and online distribution expert. He has been involved with public relations and internet marketing for more than 20 years. He founded Newswire, and if you have done anything in the world of media or press releases, you’ve used Newswire. We talk about how he has disrupted the world of media releases and about his strategy using LinkedIn to completely disrupt the sales process.

Doug is currently the Editor-in-Chief of Newswire Network (www.newswire.net) a news and press release distribution website. Newswire is a Google News partner site.

Doug is also the author of many books and articles, including the best-selling book “Write a Great Press Release” a guide to creating a press release that will be published, re-published and read by your target market. This book is now available to Kindle Unlimited readers free of charge, or it can be purchased on Amazon/Kindle.

Doug is also the author and developer of “PressRoom”, a WordPress Plugin that allows any website to create a proper press room, or news page on their own website. This plugin is free to download at www.wordpress.org.

Doug Brown

Doug Brown

Newswire Network Ltd Editor-in-Chief & Online Media Expert

newswire.net/profile/dougbrown 

Guest Offer

Click to learn how Doug uses Linkedin to find customers fast.

Show Credits

Music: The Lachy Doley Group, Gonna Make it Up
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View Show Transcript

Disrupting with News Releases and LinkedIn Prospecting

Doug Brown

Mark S A Smith: Doug Brown is a PR guru. He founded Newswire, and if you have done anything in the world of media or press releases, you’ve used Newswire. He’s my guest today on the Selling Disruption Show. We’re going to talk about how he has disrupted the world of media releases and we’re also going to talk about the strategy he used to do so using LinkedIn to completely disrupt the sales cycle. I cannot wait to share with you what Doug has. Welcome to the show, Doug.

Doug Brown: Well, thank you, Mark. It’s a pleasure to be here.

Mark S A Smith: The conversations that you and I have just absolutely get me buzzing because of the things you know and how you go to market and make all this work, so let’s dive straight into it. You have disrupted the world of media releases. How did you go about doing that?

Doug Brown: First of all, the world of press releases has changed a lot in the last 20 years. I don’t want to date myself too badly, but back in the day the objective of a press release was to put it out to the local newspaper and get a reporter to write you up in the local paper. As media …

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