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Disruptive Relationship Marketing Tactics to Get Better Customers

Jan 4, 2017

How can you use tried and true marketing in fresh ways to create powerful relationships? You’re about to learn about Bacon Relationship Marketing.

Brian Basilico is an expert in Marketing, Branding, Web Development, Search Engine Optimization, Multimedia, Audio, Video, PowerPoint, CD-Rom, DVD, Internet Marketing, and Social Networking. He uses relationship marketing, changing the game using old techniques in a fresh and new way.

He also shares his knowledge and experience as an adjunct professor teaching Social Networking, Google and Internet Marketing tools and techniques at College of DuPage, Waubonsee Community College, Elgin Community College, Aurora University, along with multiple groups and conferences across the country.

Brian Basilico

Brian Basilico

Social Media and Online Marketing Strategist

Show Credits

Music: The Lachy Doley Group, Gonna Make it Up
from the album Conviction | Used with permission
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Engineering, editing, post production: Mark S A Smith

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View Show Transcript

Disrupting with Social Marketing

With Brian Basilico

Mark S A Smith: Brian Basilico is amazing. I met him when he invited me to be on his Bacon podcast. We had so much fun. I learned a lot from the interview. He says he learned a lot from mine as well. In fact, I have to tell you, you are the inspiration for me doing this podcast. Thank you very much, Brian. He is all about bacon relationship marketing, and who doesn’t love bacon? Welcome, Brian, to the Selling Disruption show.

Brian Basilico: Thanks, Mark, man. There are a few people that don’t like bacon. I’ve got to tell you a quick story. I was giving this speech and this one lady walked up to me, you know, everybody loved the speech and it was all about the book and relationship marketing and she walks up to me and she goes, “I am totally offended by the title of your book.” I looked at her and I said, “Ma’am, every single day millions of vegetables are murdered for salad. Can we please stop the madness?” She just went, “Huh!” and walked away.

Mark S A Smith: Perfect, absolutely perfect. I love it, I love it, I love it. You’re a funny man, you’re a bright man, and you talk to a lot of really cool people as you assemble your podcast and you put together bacon relationship marketing. What is the concept that you are using behind this to disrupt the market?

Brian Basilico: Well, I think the biggest thing in trying to disrupt the market is using principles that are time tested and true, but teaching people how to use them in this new world of online marketing, online media. I think every business starts with a smile and a handshake, and unfortunately you’re in Vegas, I’m in Chicago, you know, we haven’t had that handshake, but we had a verbal handshake. That’s what it did, is we got together, we talked, we did a pre-call for the podcast, we got to know each other, and that was our handshake.

Mark S A Smith: That’s right.

Brian Basilico: The thing about relationship marketing, everybody in this world wants to make a million dollars today. They have no patience, they have no understanding of how to build and grow relationships, and I’m not trying to pick on kids because they got … millennials, I mean, they were over for Christmas, I got a 31-year-old and a 33-year-old, and they don’t do relationships like we do. You have to learn to adapt to all of the different people out there.

A great story is something I saw today on social media, was Cinnabon. Put up a picture of … basically they did kind of a cinnamon swirl of Carrie Fisher, who just passed away, and then they put a Cinnabon in her bun, and said, “You still have the best buns in the galaxy.” It was complete and total fail. That’s when I-

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