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How to Get a Meeting with Anyone

Jan 2, 2017

I met Stu Heinecke though an envelope that I received in the mail about 30 years ago. Printed on the envelope was a cartoon of two distinguished looking gentlemen. The caption said, “Have you seen the latest Journal? It’s all Mark Smith this and Mark Smith that… and nothing about us.” Of course I opened the envelope. That envelope and cartoon;was Stu’s creation. Fast forward 30 years to today and Stu and I enjoy sharing ideas and stories.

I always enjoy my conversations with Stu, he’s thoughtful, intelligent, brilliant, creative, and humble. A long-time cartoonist, no doubt you’ve seen his work in the Wall Street Journal amongst other places. Stu recently published a book that I hold up in many of my speaking events… yes it’s that good… titled “How to Get A Meeting with Anyone” and he means it! Stu can work with you to get a meeting with darn near anyone you want.

Stu Heinecke

Stu Heinecke

Contact Marketing Guru | Cartoonist

StuHeineke.com

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Show Credits

Music: The Lachy Doley Group, Gonna Make it Up
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View Show Transcript

How to Get a Meeting with Anyone

With Stu Heinecke

Mark S A Smith: I met Stu Heinecke through an envelope that I received in the mail about 30 years ago. Printed on the envelope was a cartoon of two distinguished looking gentlemen in a posh library. The caption said, have you seen the latest journal. It’s all Mark Smith and Mark Smith that and nothing about us. Of course, I opened the envelope. That envelope and cartoon was Stu’s creation. So, fast forward 30 years to today and Stu and I enjoy sharing stories and ideas about how to disrupt the market and get doors and envelopes and meetings open. I always enjoy my conversations with Stu. He’s thoughtful, intelligence. He’s brilliant and creative and he’s humble and good looking. A long time …

Stu Heinecke: He’s here.

Mark S A Smith: That’s right. A long time cartoonist, no doubt, you’ve seen his work in The Wall Street Journal amongst other places. Stu recently published a book that I hold up in many of my speaking events. Yes it’s that good, titled, How To Get A Meeting With Anyone and he means it. Stu can work with you to get a meeting with darn near anyone that you want. Welcome Stu to The Selling Disruption Show.

Stu Heinecke: Hey, wonderful to be here.

Mark S A Smith: Thank you. How can you get a meeting with anyone?

Stu Heinecke: Man, there’s so many ways to do it, but I’ll just start by telling you how I’ve done it.

Mark S A Smith: All right.

Stu Heinecke: I’ve used my cartoons my whole career to break through it. You know, the piece you were talking about, can I set the scene a little bit further?

Mark S A Smith: Absolutely.

Stu Heinecke: It was actually two executives and they’re in a corner office.

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