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The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing

“If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Your host, Mark S A Smith

ProphetAbility: Planning Your Disruptive Future

What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode.

Betsy Westhafer

Betsy Westhafer

Executive-level Customer Advisory Boards | Author | Public Speaker

TheCongruityGroup.com

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ProphetAbility: Planning Your Disruptive Future

Betsy Westhafer

Mark S A Smith: Our guest today is Betsy Westhafer, who is the president of The Congruity Group. She helps companies put together executive level customer advisory boards to figure out where the market is going, and how to make the most money, and not get disrupted disrupting your competition. She has a brand new book out called Prophetability. But wait, it’s spelled differently than you think. It’s spelled P-R-O-P-H-E-T, Prophetability, that’s the ability to foresee the future. The Revealing Story of Why Companies Succeed, Fail or Bounce Back. She has helped organizations put together the executive level customer advisory boards all around the world, middle east, Europe, Latin America. She’s a professional speaker. She’s also had experience in founding and executing a company in the legal industry. Welcome Betsy.

Betsy Westhafer: Thank you Mark. I’m so glad to be here today.

Mark S A Smith: You’re welcome. Betsy is a fan. She’s one of my binge listeners too. And I thank you for being here. She was also a colleague when Ruth and I had a relationship over the past few, we’ve had a lot of fun. I’m so glad we can have you on the show. Your book is a perfect excuse to do so. Tell me about how you came up with the concept of prophetability? I love this idea.

How to Lead Long-Distance Teams

If you have a team, you’re probably are leading them remotely. If you don’t do it right, you’ll be disrupted. Leadership guru, Kevin Eikenberry shares practical and brilliant insights from his new book, “The Long-Distance Leader.”

The Disruptive Mindset

Your mindset determines if you’ll disrupt or be disrupted. Mindset expert, Marilyn Sherman shares powerful insights from her latest book, Is There a Hole in Your Bucket List?

The Disruptive Impact of Influencer Marketing

Today’s advertising stars are no longer actors, but real people with real followers buying real products. You can shortcut your marketing by engaging with social media influences who bring with them a tribe of raving fans, getting your products into their hands faster and more reliability than ever before. Jessy Grossman explains how this works for advertisers, social influencers, and business owners.

Design Your Extreme Value Strategy to Disrupt

Discover what buyers need to say “yes”, how to approach your market for maximum profit. You’ll learn why your MVM (Minimum Viable Market) is more critical than your MVP (Minimum Viable Product) and review a thirty item hierarchy for delivering value. From a session delivered at DevPro18 (Devpro.io) in Tomsk, Russian Federation.

Self-employed Disruption: Now WTF?

You’ve just retired from your career. You decided to start a company. You’re now self-employed. Now WTF? Mike Kawula discusses the three things you must do to succeed and a simple four step system that will make you a success as quickly as possible, disrupting your competition, and winning.

Avoid Conduct Risk, Prevent Disruption

Conduct risk creates massive, unnecessary disruption in businesses large and small. WIthout the right due diligence on employees, vendors, and executives, company leaders put themselves at risk of legal and business problems. Justin Recla discusses how to approach managing conduct risk, how to approach due diligence, and reveals a number of powerful business insights along the way.

Connect with Your Community with Consistent Content

Without constant communication with your community, you’ll lose contact and connection. Writer, Ted Bauer discusses business, employment, writing for a living, Dunbar’s number, and how to engage with your community in this wide ranging conversation.

How to Hire the Right People to Avoid Costly Disruption

With unemployment declining, all the good people have a job. Hiring the wrong person leaves you with a big mess to clean up and lost profits. How can you avoid making hiring mistakes? James Stark, managing partner at AssessMax shares his insights on how to cut your employee turnover by at least 50 percent.

The Universally Disruptive Power of Martec’s Law

Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology.

Disrupt with the Right Sales Presentation – SalesPitchPro

Getting your sales presentation right becomes a challenge when you offer a complex product line to many different buyer personas. Tony Goodchild discusses the approach he’s developed to make sure that you and your team deliver the perfect sales presentation every time to every person, and get metrics on what’s working and what needs to be adjusted.

Artificial Intelligence Disruption

Artificial Intelligence radically affects every industry, nearly every job, most likely including yours. In this forward-looking conversation with author Lasse Rouhiainen, you’ll gain insights about what AI will do and how you can stay ahead of the disruption curve.

How to Know What Your Customers Want

Do you REALLY know what your customers want? It’s a moving target and if you don’t meet their wants and needs, they’ll move on to another vendor. Stephen Hewett, inventor of the Net Customer Needs Score shares how to identify what customers need, how to stay ahead of your competition, and how to disrupt and avoid disruption.

Surviving Cybersecurity Disruption

If you don’t have a plan for cybersecurity, you’ll be disrupted. It’s not a matter of if, but when. Jonathan Goetsch, CEO of cybersecurity company US Protech shares the four things an executive must do to defend against the bad guys that want to take you out.

Disruption Rules and 80/20 Applied to Customer Acquistion

Discover the five elements that point to big disruptive billion dollar ideas from engineer and systems thinker, Perry Marshall. You’ll learn how to use the 80/20 rule to predict what customers to target for guaranteed success. You’ll want to listen to this show over and over again to dig out the gold nuggets.

Disruptive Sales Trends

What’s working in sales is changing and disrupting how companies interact with customers. Gaetano DiNardi shares his insights about the disruptive changes in sales and how to pivot to profit. We discuss why sales can’t be an entry-level position, why it’s about your story, and working on your personal brand.

How to Tell Your Leadership and Sales Story to Connect in a New Way

Telling a story creates a powerful connection with your customer and your team. Sarah Victory, story and performance coach, shares how to structure powerful leadership — leader’s legacy story — and sales — the drop in story that connects and transforms. You’ll discover the exact formula to build and deliver winning stories, every time.

Disrupting with High Performance Humor

Humor is power. Done right, it is the fastest way to build trust, create a common bond, and turn around a difficult situation. Neuro-humorist, nurse, and Forbes Books author Karyn Buxman shares her research in how humor impacts the brain and affects leaders, employees, and customers. Discover how seeing funny beats being funny and the five humor landmines to avoid to make humor work safely.

Communities Disrupt Commerce: How the Co-living Movement is Changing Communities

Communities and causes drive new commerce, disrupting the way we do business. David J Lowe shares his insights and ideas based on how he grew an international brand from nothing to running an A-list event at Dodger Stadium with Jimmy Kimmel and Clayton Kershaw, and how he now applies his ideas to bringing co-living spaces to the US. You’ll get lot’s of great ideas from this show.

Create Disruption by Eliminating the Five Common Executive Blind Spots

What you can’t see coming will disrupt you. What your competitors don’t see coming will disrupt them. All organizations have cultures that promote blind spots which ultimate leads to failure. Innovation comes from eliminating those blind spots. In this idea packed episode, Internal Consulting Group practice leader, Gerry Purcell discusses the five major executive blinds spots to innovation, how to plan for the future, and five ways to deal with rapid change.

Disruptive Relationships and The Future of Retail

Relationships and community building allow you to survive the disruptive onslaught from Amazon and other massive retailers. Ted Rubin shares his insights on effective marketing and creating community to thrive and grow your business even in the face of market disruption.

Cloud Computing Contracts: Avoid Disruption With Smart Legal Reviews

When you put your data in the cloud, hoping for the best isn’t a good strategy. You add a new level of risk to your business. Technology attorney, Mark D Grossman discusses cloud contracts and what businesses large and small must consider to prevent disruption. You’ll also learn about contract negotiations and important business legal concepts.

From Disrupting to Disrupted and Back: Lessons from Success and Failure

What happens when you build a company to $10 million and then crash and burn $1 million? You learn how to disrupt and survive disruption. Jim Brown shares his journey and wise insights, and a few powerful sales ideas. Every entrepreneur and want-to-be entrepreneur must listen and learn.

Disrupt Your Competition by Engineering Five Star Reviews

When you have five star reviews and your competition doesn’t, you win. Tony Bodoh, a master at helping companies engineer five star reviews, discusses why they are so important to your business success, and what you and your team must do to earn them. In this powerful discussion, you’ll get a whole new appreciation for reviews, what they mean, how to interpret them, and how to get them.

Workplace Disruption: Ditching the Dreaded Annual Review

If you’re going to disrupt, you can’t use antiquated methods to motivate and manage your team. The biggest offender: the annual review process. More people leave a company after their annual review than at any other time. Noah L Pusey of the Ripple Crew discusses a better method that brings massive benefits to you and your team. If you manage a team, this is a must-listen episode. And learn why a free software trial is a counterproductive marketing idea.

Inspiring Disruptive Action: The New View on Media and Marketing

How you sell to a disrupting executive is very different from selling to the average executive. In this thought-provoking and inspiring conversation with Mark DiMassimo, chief of DiMassimo Goldstein, a leading New York agency representing clients like WeightWatchers, eBay, and Reader’s Digest, you’ll learn about what creates a mindset that keeps on disrupting.

You Can’t Disrupt Hustling Gigs: Build a Disruptive Business

Stop hustling gigs and start building a disruptive business. You can’t disrupt if you’re just chasing down the next customer. Money maven and author, Joel Block shares insights from his three decades of business on how to build a revenue octopus to take all the money possible off the table and still have a happy customer.

Millennial Disruption: Success and Value Redefined

The Millennial generation resists the values and norms of the Baby Boomer generation. They are the most disruptive force in the business world, changing markets through transforming values and redefining what constitutes success. Natalie Elisha, author of The Millennials Guide to the Universe discusses how to embrace the disruption to thrive and profit.

The Disruptive Nature of Truth: How to Decide What’s True

Without true and sufficient data, you can’t make good decisions and you can’t disrupt. Robert “Bud” James discusses determining if information is true and the impact of false data. In this fast moving and insightful conversation, you’ll get new ideas about avoiding false data.

Disruptive Local Marketing: Attracting the Right Customers, Fast

When selling to your local market, you must use new, disruptive ways to grab customers. Erik Stafford, Stafford Marketing shares his insights in creating remarkable, disruptive marketing for clients selling to their local market. Discover how you can take out your competition by being ethical, powerful, and clear in your messaging.

Disruptive Business Excellence: Small Giants and Finish Big

Want to make your business the best it can be? Think about selling it. Bo Burlingham, 25-year editor at large for Inc. Magazine and contributing writer for Forbes, shares his insights from a lifetime of studying companies and the disruptive success lessons learned from owners selling their company. An extra length show packed with stories and insights to make you money and keep you happy.

Stay Ahead of the Competition: Disruptive Ideas from a Master Showman

Disruption hits every industry, including entertainment. Kevin Burke, with more than 4,400 performances of the Broadway play, Defending the Caveman shares his insights into the future of entertainment, retail, and business. You’re going to love his stories and insights on holding a customer’s attention.

Predictable Prospecting: Getting All the Leads You Want

How can you create a predictable flow of prospects for your business? Marylou Tyler, co-author of Predictable Revenue and Predictable Prospecting discusses how you can repeatedly and scalably generate conversations that build your business. If you’re responsible for revenue in your company, you owe it to yourself to hear this conversation.

The Disruptive Mindset: Adjust Your Vision for Disruption

Surviving disruption prepares you to disrupt. Nick Ruiz began investing in real estate when he was 18, made millions, and went bankrupt in 2008. He rebuilt his company and now shares how you can be a resilient business person. Learn the attitudes and tools to survive disruption and serve up disruption.

Built to Disrupt: Designing a Disruptive Business

There’s a direct correlation between your ability to disrupt the market and your company’s business value. John Warrillow, author of Built to Sell and The Automatic Customer discusses how to engineer your company’s value and build a company that disrupts the competition. If you’re a company founder or owner, or want to build a valuable company, you must listen to this show.

Disruptive Organizations: Build a Business that Runs Without You

What if you could build a company that would run itself while you’re on vacation? EastBanc Software Chairman, Wolf Ruzicka reveals how he heads a fast paced, disruptive, 200 person company with only five managers, and he can leave for six weeks without checking his email or taking a phone call. He also offers his positive vision of a future with artificial intelligence and solid insights on getting things done.

Virtual Reality Disruption and How to Capitalize On It

Virtual reality and augmented reality are about to go mainstream, disrupting entertainment and business alike. VR expert, Joel Comm shares insights and ideas to capitalize on VR and lays out what to expect over the next 18 months in this enlightening and entertaining show.

Disruptive Marketing and the Future of Product Marketing

Social media disrupts marketing, your customers become your marketing department, and product marketing will never be the same. Microsoft communications designer and author, Geoffrey Colon discusses his book, Disruptive Marketing and how to make it work for you.

Disrupting with Artificial Intelligence to Win in Court

If you knew how to win in court 80% of the time, choosing the lawyer and selecting the statute argument that would convince a judge to rule your way, what would that mean to your legal challenges? Toby Unwin, co-founder of Premonition.ai shares how he came up with this amazing strategy to disrupt and create an unfair advantage. Plus he reveals how he did three years of law school in one year with only 90 days of studying, his systems for accomplishing so much, the millionaire’s secrets to success, and solid advice for a happy life.

How to Survive and Serve Up Disruption

A company in crisis creates the same stress on executives and their team as being stranded on a mountain in the middle of a blizzard. How can you survive the disruption?

Deploying Disruption: Building a Lean Hierarchy Organization

If you’re going to disrupt your market, you must have the infrastructure to scale rapidly because if you can’t deliver, you can’t disrupt. Learn how to to deploy disruption from Chris Stark, Practice Leader of Strategic Managerial Leadership at the Internal Consulting Group. You’ll learn how lean hierarchy determines the winner in a competitive market and why cognitive capacity determines who should be where in an organization.

Why Being a Go Giver Disrupts Sales and Your Competition, Fast

A simple shift of focus, from making money to delivering value, completely disrupts your market and massively improve your sales and your profits. Best-selling author (really, he’s sold over 1 million books), Bob Burg discusses how being a Go Giver interrupts the sales process and creates competitive value well beyond price.

How to Build High-Coherence Sales Teams That Disrupt Your Competition

How can you develop high-performance sales teams that disrupt the market for complex, high-consideration, disruptive products? Dr. Janice Presser discusses how to create living teams that can do just that and why a successful teaming strategy must be based on the leadership style of the team leader.

Create Disruptive Sales Authority by Writing Your Book, Fast

How can you create instant sales credibility? Write a book! Guest, Mitchell Levy discusses how authorship creates authority, putting you in a power position with your customers and disrupting your competitors, and how to write your first book in eight hours.

How Humility Builds Trust, Creates Sustainable Profit, and Disrupts Your Market

How disruptive can humility really be? Mary Remon posted on LinkedIn “…How do you think we can stay humble and still promote our value? Is it possible to do both?” and received more than 7.5 million views, tens of thousands of likes, and 4,000 comments. In this episode, we discuss how, surprisingly, humility is critical to disruptive selling, especially for big ticket items.

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Listen to More Shows

ProphetAbility: Planning Your Disruptive Future

What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode.

How to Lead Long-Distance Teams

If you have a team, you’re probably are leading them remotely. If you don’t do it right, you’ll be disrupted. Leadership guru, Kevin Eikenberry shares practical and brilliant insights from his new book, “The Long-Distance Leader.”

The Disruptive Mindset

Your mindset determines if you’ll disrupt or be disrupted. Mindset expert, Marilyn Sherman shares powerful insights from her latest book, Is There a Hole in Your Bucket List?

The Disruptive Impact of Influencer Marketing

Today’s advertising stars are no longer actors, but real people with real followers buying real products. You can shortcut your marketing by engaging with social media influences who bring with them a tribe of raving fans, getting your products into their hands faster and more reliability than ever before. Jessy Grossman explains how this works for advertisers, social influencers, and business owners.

Design Your Extreme Value Strategy to Disrupt

Discover what buyers need to say “yes”, how to approach your market for maximum profit. You’ll learn why your MVM (Minimum Viable Market) is more critical than your MVP (Minimum Viable Product) and review a thirty item hierarchy for delivering value. From a session delivered at DevPro18 (Devpro.io) in Tomsk, Russian Federation.

Self-employed Disruption: Now WTF?

You’ve just retired from your career. You decided to start a company. You’re now self-employed. Now WTF? Mike Kawula discusses the three things you must do to succeed and a simple four step system that will make you a success as quickly as possible, disrupting your competition, and winning.

Avoiding Digital Disruption: The Future of Cyber Security

The bad guys want your assets, for many nefarious reasons, and the odds are good that if you’re approaching security the way that most companies are, they’re going to get them. You might be thinking, “Not me!”

Avoid Conduct Risk, Prevent Disruption

Conduct risk creates massive, unnecessary disruption in businesses large and small. WIthout the right due diligence on employees, vendors, and executives, company leaders put themselves at risk of legal and business problems. Justin Recla discusses how to approach managing conduct risk, how to approach due diligence, and reveals a number of powerful business insights along the way.

Connect with Your Community with Consistent Content

Without constant communication with your community, you’ll lose contact and connection. Writer, Ted Bauer discusses business, employment, writing for a living, Dunbar’s number, and how to engage with your community in this wide ranging conversation.

How to Hire the Right People to Avoid Costly Disruption

With unemployment declining, all the good people have a job. Hiring the wrong person leaves you with a big mess to clean up and lost profits. How can you avoid making hiring mistakes? James Stark, managing partner at AssessMax shares his insights on how to cut your employee turnover by at least 50 percent.

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About Mark S A Smith

Mark designs and implements leadership, sales, marketing, customer acquisition and client conversion systems that find and recruit willing buyers for products and services ranging from common everyday to high-end unique and disruptive. He is often invited to speak at entrepreneurial and corporate events because Mark delivers unique, valuable, and pragmatic ideas to grow and succeed. With a deep understanding of international business, he has delivered events in 54 countries. Mark is the author of 13 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach. A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.

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