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The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing

“If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Your host, Mark S A Smith

Inspiring Disruptive Action: The New View on Media and Marketing

How you sell to a disrupting executive is very different from selling to the average executive. In this thought-provoking and inspiring conversation with Mark DiMassimo, chief of DiMassimo Goldstein, a leading New York agency representing clients like The Bronx Zoo/Wildlife Conservation Society, Jackson Hewitt, TradeStation, Online Trading Academy, National Jewish Health, Recovery Centers of America, and Sallie Mae, you’ll learn about what creates a mindset that keeps on disrupting.

Mark DiMassimo

Mark DiMassimo

Inspiring Action Hero | Chief at DiMassimo Goldstein

DigoBrands.com

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Inspiring Disruptive Action: The New View on Media and Marketing

Mark DiMassimo

Mark S A Smith: My guest today on the Selling Disruption Show is Mark DiMassimo, who is the head of DIGO brands in New York City. He is an extraordinary creator, an extraordinary thinker. You’ve seen him on TV. You’ve seen him on “The Pitch.” You’ve seen his advertising work, his teams work everywhere because he works with name brands such as Reader’s Digest, Weight Watchers, and many, many other brands. Welcome, Mark.

Mark DiMassimo: Hey, Mark. Great to talk to you again. Let’s inspire some action together. You’re my brother an inspiring action. I’m just looking forward to having this conversation. Let’s do it.

Mark S A Smith: Thinking back to the first time we met, which was in a United flight somewhere from New York out to Denver. We were sharing first-class seats and we introduced each other, and then, you realized you had one of my books on your bookshelf.

Mark DiMassimo: That is right.

Mark S A Smith: Then, you had pulled out your laptop to get some work done, and then, you said I can do this later but I’m not going to have a chance to talk to you for a while. I was really impressed by that move of yours because I’m always interested in talking to people. It’s where I get all my stuff. My inspiration comes from talking to smart people like you. I like having me not be the smartest person in the conversation. It’s always great and always inspiring.

Thank you for that respect that you showed me in that moment on that airplane, and of course, we’ve had lots and lots of conversations through the years, helping each other stay inspired. Thank you so much for being here. Let’s talk about what’s going on in the world of marketing. You do disruptive and innovative things with your clients. You’ve seen a lot of shifts in the world of marketing through the years. What are you observing now?

Mark DiMassimo: Agencies, marketers, we are living in a world of disruption. What happens when disruption is happening on multiple planes? There’s technology, market categories, media channels, media platforms, finance, everything is changing. What tends to happen is people can’t tell the signal from the noise.

You Can’t Disrupt Hustling Gigs: Build a Disruptive Business

Stop hustling gigs and start building a disruptive business. You can’t disrupt if you’re just chasing down the next customer. Money maven and author, Joel Block shares insights from his three decades of business on how to build a revenue octopus to take all the money possible off the table and still have a happy customer.

Millennial Disruption: Success and Value Redefined

The Millennial generation resists the values and norms of the Baby Boomer generation. They are the most disruptive force in the business world, changing markets through transforming values and redefining what constitutes success. Natalie Elisha, author of The Millennials Guide to the Universe discusses how to embrace the disruption to thrive and profit.

The Disruptive Nature of Truth: How to Decide What’s True

Without true and sufficient data, you can’t make good decisions and you can’t disrupt. Robert “Bud” James discusses determining if information is true and the impact of false data. In this fast moving and insightful conversation, you’ll get new ideas about avoiding false data.

Disruptive Local Marketing: Attracting the Right Customers, Fast

When selling to your local market, you must use new, disruptive ways to grab customers. Erik Stafford, Stafford Marketing shares his insights in creating remarkable, disruptive marketing for clients selling to their local market. Discover how you can take out your competition by being ethical, powerful, and clear in your messaging.

Disruptive Business Excellence: Small Giants and Finish Big

Want to make your business the best it can be? Think about selling it. Bo Burlingham, 25-year editor at large for Inc. Magazine and contributing writer for Forbes, shares his insights from a lifetime of studying companies and the disruptive success lessons learned from owners selling their company. An extra length show packed with stories and insights to make you money and keep you happy.

Stay Ahead of the Competition: Disruptive Ideas from a Master Showman

Disruption hits every industry, including entertainment. Kevin Burke, with more than 4,400 performances of the Broadway play, Defending the Caveman shares his insights into the future of entertainment, retail, and business. You’re going to love his stories and insights on holding a customer’s attention.

Predictable Prospecting: Getting All the Leads You Want

How can you create a predictable flow of prospects for your business? Marylou Tyler, co-author of Predictable Revenue and Predictable Prospecting discusses how you can repeatedly and scalably generate conversations that build your business. If you’re responsible for revenue in your company, you owe it to yourself to hear this conversation.

The Disruptive Mindset: Adjust Your Vision for Disruption

Surviving disruption prepares you to disrupt. Nick Ruiz began investing in real estate when he was 18, made millions, and went bankrupt in 2008. He rebuilt his company and now shares how you can be a resilient business person. Learn the attitudes and tools to survive disruption and serve up disruption.

Built to Disrupt: Designing a Disruptive Business

There’s a direct correlation between your ability to disrupt the market and your company’s business value. John Warrillow, author of Built to Sell and The Automatic Customer discusses how to engineer your company’s value and build a company that disrupts the competition. If you’re a company founder or owner, or want to build a valuable company, you must listen to this show.

Disruptive Organizations: Build a Business that Runs Without You

What if you could build a company that would run itself while you’re on vacation? EastBanc Software Chairman, Wolf Ruzicka reveals how he heads a fast paced, disruptive, 200 person company with only five managers, and he can leave for six weeks without checking his email or taking a phone call. He also offers his positive vision of a future with artificial intelligence and solid insights on getting things done.

Virtual Reality Disruption and How to Capitalize On It

Virtual reality and augmented reality are about to go mainstream, disrupting entertainment and business alike. VR expert, Joel Comm shares insights and ideas to capitalize on VR and lays out what to expect over the next 18 months in this enlightening and entertaining show.

Disruptive Marketing and the Future of Product Marketing

Social media disrupts marketing, your customers become your marketing department, and product marketing will never be the same. Microsoft communications designer and author, Geoffrey Colon discusses his book, Disruptive Marketing and how to make it work for you.

Disrupting with Artificial Intelligence to Win in Court

If you knew how to win in court 80% of the time, choosing the lawyer and selecting the statute argument that would convince a judge to rule your way, what would that mean to your legal challenges? Toby Unwin, co-founder of Premonition.ai shares how he came up with this amazing strategy to disrupt and create an unfair advantage. Plus he reveals how he did three years of law school in one year with only 90 days of studying, his systems for accomplishing so much, the millionaire’s secrets to success, and solid advice for a happy life.

How to Survive and Serve Up Disruption

A company in crisis creates the same stress on executives and their team as being stranded on a mountain in the middle of a blizzard. How can you survive the disruption?

Deploying Disruption: Building a Lean Hierarchy Organization

If you’re going to disrupt your market, you must have the infrastructure to scale rapidly because if you can’t deliver, you can’t disrupt. Learn how to to deploy disruption from Chris Stark, Practice Leader of Strategic Managerial Leadership at the Internal Consulting Group. You’ll learn how lean hierarchy determines the winner in a competitive market and why cognitive capacity determines who should be where in an organization.

Why Being a Go Giver Disrupts Sales and Your Competition, Fast

A simple shift of focus, from making money to delivering value, completely disrupts your market and massively improve your sales and your profits. Best-selling author (really, he’s sold over 1 million books), Bob Burg discusses how being a Go Giver interrupts the sales process and creates competitive value well beyond price.

How to Build High-Coherence Sales Teams That Disrupt Your Competition

How can you develop high-performance sales teams that disrupt the market for complex, high-consideration, disruptive products? Dr. Janice Presser discusses how to create living teams that can do just that and why a successful teaming strategy must be based on the leadership style of the team leader.

Create Disruptive Sales Authority by Writing Your Book, Fast

How can you create instant sales credibility? Write a book! Guest, Mitchell Levy discusses how authorship creates authority, putting you in a power position with your customers and disrupting your competitors, and how to write your first book in eight hours.

How Humility Builds Trust, Creates Sustainable Profit, and Disrupts Your Market

How disruptive can humility really be? Mary Remon posted on LinkedIn “…How do you think we can stay humble and still promote our value? Is it possible to do both?” and received more than 7.5 million views, tens of thousands of likes, and 4,000 comments. In this episode, we discuss how, surprisingly, humility is critical to disruptive selling, especially for big ticket items.

Selling Disruption with Crowdfunding Launches

How can you disrupt your market by using crowdfunding, such as Kickstarter or IndieGoGo, to launch a new product or extend your product line? Crowdfunding marketing expert Eli Regalado tells you exactly how in this show. You’ll learn what you must do first, what doesn’t do well with crowdfunding, and the steps you can take to have a 90% probability of a successful product launch.

Disrupt Your Market with Smart Human Resources (HR) Strategies

Disrupting your market demands a team of people who can disrupt. Is your HR team up to the task? In this powerful interview, cutting-edge HR guru, Stephanie R. Johnson shares her insights on how to use human resources to generate your sustainable and scalable competitive advantage. You’ll discover how to disrupt HR for a better, more profitable company, aligning with your sales and marketing goals, and some key insights about how to motivate your younger team members to be all in.

How to Disrupt with Integrity and Accountability

How can you use integrity and accountability to create positive disruption in your market and in your business? You’ll learn from Dr. David Gruder the four critical elements that foster an environment where your customers trust you to deliver, creating a compelling competitive advantage, especially with executives.

The Five Critical Elements of Disruptive Marketing Science

Eighty percent of marketing initiatives fail on the first attempt driving 96% of American businesses out of business within 10 years. And it’s totally unnecessary. In this episode, you’ll hear from G Leavitt, a marketing scientist who reveals the five reasons why marketing fails and how to fix the problems forever. If you don’t get these five elements under control, you’ll never dominate your market.

Disrupting with News Releases and LinkedIn Prospecting

Doug E. Brown is press release writing, editing and online distribution expert. We talk about how he has disrupted the world of media releases and about his strategy using LinkedIn to completely disrupt the sales process.

The Disruptive Future of Your Business

The disruptive future is coming faster than you can imagine and many businesses won’t survive the changes. Mark S A Smith delivered this keynote speech at the Executive Strategy Skills Summit on January 18, 2017. Listen and you’ll learn: The three big technologies that are now beginning to disrupt the business world. Why you shouldn’t buy a new car five years from now. The secret that all rapidly growing companies are using to disrupt their competition forever.

Influencer Marketing Done Right Disrupts Sales

Influencer marketing has massive impact on selling disruptive products and selling disruption. Frequently, it’s the best way to bring disruptive technology to the world. In this show, you’ll hear from Warren Whitlock, the leading expert on influence marketing and on embracing disruptive technology to create better outcomes.

How to Disrupt Business Sales with Facebook Live Video

Use Facebook Live for business? You must be joking! Nope. You can be highly disruptive using Facebook Live and other video marketing methods to stand out from the crowd, connect with prospects, and tell your story in a new and memorable way.

Disrupt Sales with Marketing Automation that Feels Human

Disrupt the normal sales process with human-like marketing automation. Discover how to create an email sequence to get people to take action on their request, and why it’s critical to consider the timing of your follow up emails. You learn why this sequence accelerates prospects to do business with you when compared with typical approaches to email contact.

Disrupting the Disruptive: Use Simplicity to Disrupt Your Market

How do you disrupt a disruptive market, like Internet Marketing? By making it simple. And you’ll learn how from one of the genuine Internet Marketing Gurus, Tom Antion. He shares his secrets of how he’s disrupted his market, including his One Sentence Business Plan that he credits for making millions of dollars.

Why Your Business Culture Determines if You’re Disruptive or Not

If you’re going to thrive in today’s market, you’ve got to disrupt. And the underlying success element is the culture of your organization. Chris Edmonds has found that you can drive up profits up by 30 percent or more through creating a culture that’s capable of disruption.

How to Sell Way More with Your Written Words

Your written word must be persuasive and disruptive if you want your emails, memos, letters, proposals, web copy, and presentations to win the deal. In this Selling Disruption Show, you’ll learn how to make your writing connect and be compelling.

How to Get a Meeting with Anyone

Do you have target accounts that you must sell to? Having trouble getting the decision makers to take notice of you? Getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all. You’ll learn how to use contact marketing to get a meeting with anyone. And we mean anyone!

Listen to More Shows

Inspiring Disruptive Action: The New View on Media and Marketing

How you sell to a disrupting executive is very different from selling to the average executive. In this thought-provoking and inspiring conversation with Mark DiMassimo, chief of DiMassimo Goldstein, a leading New York agency representing clients like WeightWatchers, eBay, and Reader’s Digest, you’ll learn about what creates a mindset that keeps on disrupting.

You Can’t Disrupt Hustling Gigs: Build a Disruptive Business

Stop hustling gigs and start building a disruptive business. You can’t disrupt if you’re just chasing down the next customer. Money maven and author, Joel Block shares insights from his three decades of business on how to build a revenue octopus to take all the money possible off the table and still have a happy customer.

Millennial Disruption: Success and Value Redefined

The Millennial generation resists the values and norms of the Baby Boomer generation. They are the most disruptive force in the business world, changing markets through transforming values and redefining what constitutes success. Natalie Elisha, author of The Millennials Guide to the Universe discusses how to embrace the disruption to thrive and profit.

Creative Disruption: Maximizing Your Team’s Creativity to Disrupt

All disruption starts with creativity. In this conversation will million-book selling author, Gregory Godek, we talk about how he disrupted the publishing market and how to use his creative techniques to disrupt your market. 

The Disruptive Nature of Truth: How to Decide What’s True

Without true and sufficient data, you can’t make good decisions and you can’t disrupt. Robert “Bud” James discusses determining if information is true and the impact of false data. In this fast moving and insightful conversation, you’ll get new ideas about avoiding false data.

How to Advertise Disruptive Products: The Difference Between Selling Innovative and Traditional Products

When introducing a disruptive product to the market, what’s the fastest way to get it moving? In this wide-ranging conversation about selling B2B and B2C products, Doug Garnett, founder of Atomic Advertising, discusses his experiences selling disruptive products ranging from supercomputers, screwdrivers, and cooling cloths.

Eliminating Execution Risk: Selecting the Right People for the Right Job to Deploy Disruption

The biggest business risk is execution failure, having the wrong people in the wrong place, preventing success. With the most downloaded episode, Chris Stark is back with more precise insights on deploying disruption. This time we talk about how to select the right people and put them in the right roles to guarantee execution excellence.

Disruptive Local Marketing: Attracting the Right Customers, Fast

When selling to your local market, you must use new, disruptive ways to grab customers. Erik Stafford, Stafford Marketing shares his insights in creating remarkable, disruptive marketing for clients selling to their local market. Discover how you can take out your competition by being ethical, powerful, and clear in your messaging.

Disruptive Business Excellence: Small Giants and Finish Big

Want to make your business the best it can be? Think about selling it. Bo Burlingham, 25-year editor at large for Inc. Magazine and contributing writer for Forbes, shares his insights from a lifetime of studying companies and the disruptive success lessons learned from owners selling their company. An extra length show packed with stories and insights to make you money and keep you happy.

Stay Ahead of the Competition: Disruptive Ideas from a Master Showman

Disruption hits every industry, including entertainment. Kevin Burke, with more than 4,400 performances of the Broadway play, Defending the Caveman shares his insights into the future of entertainment, retail, and business. You’re going to love his stories and insights on holding a customer’s attention.

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About Mark S A Smith

Mark designs and implements leadership, sales, marketing, customer acquisition and client conversion systems that find and recruit willing buyers for products and services ranging from common everyday to high-end unique and disruptive. He is often invited to speak at entrepreneurial and corporate events because Mark delivers unique, valuable, and pragmatic ideas to grow and succeed. With a deep understanding of international business, he has delivered events in 54 countries. Mark is the author of 13 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach. A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.

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