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The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing

“If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Your host, Mark S A Smith

Disruptive Organizations: Build a Business that Runs Without You

What if you could build a company that would run itself while you’re on vacation? EastBanc Software Chairman, Wolf Ruzicka reveals how he heads a fast paced, disruptive, 200 person company with only five managers, and he can leave for six weeks without checking his email or taking a phone call. He also offers his positive vision of a future with artificial intelligence and solid insights on getting things done.

Wolf Ruzicka

Wolf Ruzicka

Chairman of the Board at EastBanc Technologies

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Learn more about EastBanc Software.

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from the album Conviction | Used with permission
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View Show Transcript

Disruptive Organizations: Build a Business that Runs Without You

Wolf Ruzicka

Mark S A Smith: My guest today is Wolf Ruzicka. He’s the chairman of the board at EastBanc Technologies, which does programming in all languages and all frameworks, everything for the top Fortune 100 companies that you know and love. He has 200 software engineers and software architects, but get this, only five managers to run this entire organization and Wolf takes off four to six weeks a year and doesn’t check his email for that entire time. What we’re going to talk with Wolf about is how the heck can you build this amazing self-rearranging, self-orchestrating, disruptive organization and leave it alone. Wolf, welcome to the show.

Wolf Ruzicka: Thank you, Mark, for having me. It’s fun to talk about the biggest hobby besides my children and my wife.

Mark S A Smith: Your biggest hobby. A 200-person show and you call it a hobby. I love it, Wolf. But first, give my listener a quick overview of the kind of things that your organization does and let’s dig into how you generate it, how you decide, how you architect this extraordinary way of running a company.

Wolf Ruzicka: Well, thank you for putting it that way. I would wager a bet that every one of your listeners and you included have already used our software without even knowing it and that’s part of the trick, that there is no ego in this company. We always want to make sure that the ones that we’ve developed the software for are the ones that you recognize and you will never know that EastBanc Technologies and the back of it is the skunkworks that got it done. Some examples there would be Nasdaq. If you go to Nasdaq’s website to trade some stocks, to get some real-time information, you’re actually looking at our software and you’re hopefully enjoying the benefits of what we’ve built and architected for them.

Virtual Reality Disruption and How to Capitalize On It

Virtual reality and augmented reality are about to go mainstream, disrupting entertainment and business alike. VR expert, Joel Comm shares insights and ideas to capitalize on VR and lays out what to expect over the next 18 months in this enlightening and entertaining show.

Disruptive Marketing and the Future of Product Marketing

Social media disrupts marketing, your customers become your marketing department, and product marketing will never be the same. Microsoft communications designer and author, Geoffrey Colon discusses his book, Disruptive Marketing and how to make it work for you.

Disrupting with Artificial Intelligence to Win in Court

If you knew how to win in court 80% of the time, choosing the lawyer and selecting the statute argument that would convince a judge to rule your way, what would that mean to your legal challenges? Toby Unwin, co-founder of Premonition.ai shares how he came up with this amazing strategy to disrupt and create an unfair advantage. Plus he reveals how he did three years of law school in one year with only 90 days of studying, his systems for accomplishing so much, the millionaire’s secrets to success, and solid advice for a happy life.

How to Survive and Serve Up Disruption

A company in crisis creates the same stress on executives and their team as being stranded on a mountain in the middle of a blizzard. How can you survive the disruption?

Deploying Disruption: Building a Lean Hierarchy Organization

If you’re going to disrupt your market, you must have the infrastructure to scale rapidly because if you can’t deliver, you can’t disrupt. Learn how to to deploy disruption from Chris Stark, Practice Leader of Strategic Managerial Leadership at the Internal Consulting Group. You’ll learn how lean hierarchy determines the winner in a competitive market and why cognitive capacity determines who should be where in an organization.

Why Being a Go Giver Disrupts Sales and Your Competition, Fast

A simple shift of focus, from making money to delivering value, completely disrupts your market and massively improve your sales and your profits. Best-selling author (really, he’s sold over 1 million books), Bob Burg discusses how being a Go Giver interrupts the sales process and creates competitive value well beyond price.

How to Build High-Coherence Sales Teams That Disrupt Your Competition

How can you develop high-performance sales teams that disrupt the market for complex, high-consideration, disruptive products? Dr. Janice Presser discusses how to create living teams that can do just that and why a successful teaming strategy must be based on the leadership style of the team leader.

Create Disruptive Sales Authority by Writing Your Book, Fast

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How Humility Builds Trust, Creates Sustainable Profit, and Disrupts Your Market

How disruptive can humility really be? Mary Remon posted on LinkedIn “…How do you think we can stay humble and still promote our value? Is it possible to do both?” and received more than 7.5 million views, tens of thousands of likes, and 4,000 comments. In this episode, we discuss how, surprisingly, humility is critical to disruptive selling, especially for big ticket items.

Selling Disruption with Crowdfunding Launches

How can you disrupt your market by using crowdfunding, such as Kickstarter or IndieGoGo, to launch a new product or extend your product line? Crowdfunding marketing expert Eli Regalado tells you exactly how in this show. You’ll learn what you must do first, what doesn’t do well with crowdfunding, and the steps you can take to have a 90% probability of a successful product launch.

Disrupt Your Market with Smart Human Resources (HR) Strategies

Disrupting your market demands a team of people who can disrupt. Is your HR team up to the task? In this powerful interview, cutting-edge HR guru, Stephanie R. Johnson shares her insights on how to use human resources to generate your sustainable and scalable competitive advantage. You’ll discover how to disrupt HR for a better, more profitable company, aligning with your sales and marketing goals, and some key insights about how to motivate your younger team members to be all in.

How to Disrupt with Integrity and Accountability

How can you use integrity and accountability to create positive disruption in your market and in your business? You’ll learn from Dr. David Gruder the four critical elements that foster an environment where your customers trust you to deliver, creating a compelling competitive advantage, especially with executives.

The Five Critical Elements of Disruptive Marketing Science

Eighty percent of marketing initiatives fail on the first attempt driving 96% of American businesses out of business within 10 years. And it’s totally unnecessary. In this episode, you’ll hear from G Leavitt, a marketing scientist who reveals the five reasons why marketing fails and how to fix the problems forever. If you don’t get these five elements under control, you’ll never dominate your market.

Disrupting with News Releases and LinkedIn Prospecting

Doug E. Brown is press release writing, editing and online distribution expert. We talk about how he has disrupted the world of media releases and about his strategy using LinkedIn to completely disrupt the sales process.

The Disruptive Future of Your Business

The disruptive future is coming faster than you can imagine and many businesses won’t survive the changes. Mark S A Smith delivered this keynote speech at the Executive Strategy Skills Summit on January 18, 2017. Listen and you’ll learn: The three big technologies that are now beginning to disrupt the business world. Why you shouldn’t buy a new car five years from now. The secret that all rapidly growing companies are using to disrupt their competition forever.

Influencer Marketing Done Right Disrupts Sales

Influencer marketing has massive impact on selling disruptive products and selling disruption. Frequently, it’s the best way to bring disruptive technology to the world. In this show, you’ll hear from Warren Whitlock, the leading expert on influence marketing and on embracing disruptive technology to create better outcomes.

How to Disrupt Business Sales with Facebook Live Video

Use Facebook Live for business? You must be joking! Nope. You can be highly disruptive using Facebook Live and other video marketing methods to stand out from the crowd, connect with prospects, and tell your story in a new and memorable way.

Disrupt Sales with Marketing Automation that Feels Human

Disrupt the normal sales process with human-like marketing automation. Discover how to create an email sequence to get people to take action on their request, and why it’s critical to consider the timing of your follow up emails. You learn why this sequence accelerates prospects to do business with you when compared with typical approaches to email contact.

Disrupting the Disruptive: Use Simplicity to Disrupt Your Market

How do you disrupt a disruptive market, like Internet Marketing? By making it simple. And you’ll learn how from one of the genuine Internet Marketing Gurus, Tom Antion. He shares his secrets of how he’s disrupted his market, including his One Sentence Business Plan that he credits for making millions of dollars.

Why Your Business Culture Determines if You’re Disruptive or Not

If you’re going to thrive in today’s market, you’ve got to disrupt. And the underlying success element is the culture of your organization. Chris Edmonds has found that you can drive up profits up by 30 percent or more through creating a culture that’s capable of disruption.

How to Sell Way More with Your Written Words

Your written word must be persuasive and disruptive if you want your emails, memos, letters, proposals, web copy, and presentations to win the deal. In this Selling Disruption Show, you’ll learn how to make your writing connect and be compelling.

How to Get a Meeting with Anyone

Do you have target accounts that you must sell to? Having trouble getting the decision makers to take notice of you? Getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all. You’ll learn how to use contact marketing to get a meeting with anyone. And we mean anyone!

Listen to More Shows

Disruptive Organizations: Build a Business that Runs Without You

What if you could build a company that would run itself while you’re on vacation? EastBanc Software Chairman, Wolf Ruzicka reveals how he heads a fast paced, disruptive, 200 person company with only five managers, and he can leave for six weeks without checking his email or taking a phone call. He also offers his positive vision of a future with artificial intelligence and solid insights on getting things done.

Listen Now

Virtual Reality Disruption and How to Capitalize On It

Virtual reality and augmented reality are about to go mainstream, disrupting entertainment and business alike. VR expert, Joel Comm shares insights and ideas to capitalize on VR and lays out what to expect over the next 18 months in this enlightening and entertaining show.

Listen Now

Disruptive Marketing and the Future of Product Marketing

Social media disrupts marketing, your customers become your marketing department, and product marketing will never be the same. Microsoft communications designer and author, Geoffrey Colon discusses his book, Disruptive Marketing and how to make it work for you.

Listen Now

Disrupting with Artificial Intelligence to Win in Court

If you knew how to win in court 80% of the time, choosing the lawyer and selecting the statute argument that would convince a judge to rule your way, what would that mean to your legal challenges? Toby Unwin, co-founder of Premonition.ai shares how he came up with this amazing strategy to disrupt and create an unfair advantage. Plus he reveals how he did three years of law school in one year with only 90 days of studying, his systems for accomplishing so much, the millionaire’s secrets to success, and solid advice for a happy life.

Listen Now

Disrupt Your Market with an Army of Salespeople Who Willingly Pay You to Sell Your Product

Teach customers how to sell and support your products so they make money and you dominate your market. Mitch Russo discusses how you can recruit and certify an army of salespeople and support staff from your customers to disrupt the market. Learn about this powerful business model before your competitor does.

Listen Now

How to Survive and Serve Up Disruption

A company in crisis creates the same stress on executives and their team as being stranded on a mountain in the middle of a blizzard. How can you survive the disruption?

Listen Now

Money Disruption: Insights from a Hedge Fund Manager and Venture Capitalist

Understanding how finance works and turning it to your advantage creates disruption. Venture capitalist, syndicate fund developer, and Bullseye Capital CEO, Joel Block shares his insights on successful business, innovative fundraising, and money.

Listen Now

Deploying Disruption: Building a Lean Hierarchy Organization

If you’re going to disrupt your market, you must have the infrastructure to scale rapidly because if you can’t deliver, you can’t disrupt. Learn how to to deploy disruption from Chris Stark, Practice Leader of Strategic Managerial Leadership at the Internal Consulting Group. You’ll learn how lean hierarchy determines the winner in a competitive market and why cognitive capacity determines who should be where in an organization.

Listen Now

Why Being a Go Giver Disrupts Sales and Your Competition, Fast

A simple shift of focus, from making money to delivering value, completely disrupts your market and massively improve your sales and your profits. Best-selling author (really, he’s sold over 1 million books), Bob Burg discusses how being a Go Giver interrupts the sales process and creates competitive value well beyond price.

Listen Now

How Twitter Disrupts Sales: Finding Customers with a Targeted Twitter Strategy

Can you really sell with Twitter? Yes! And Mike Kawula tells you how. You’ll discover how to use Twitter right by being choosy about who you follow, how to engage with them in a meaningful way, and how to build your business brand with Twitter.

Listen Now

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About Mark S A Smith

Mark designs and implements leadership, sales, marketing, customer acquisition and client conversion systems that find and recruit willing buyers for products and services ranging from common everyday to high-end unique and disruptive. He is often invited to speak at entrepreneurial and corporate events because Mark delivers unique, valuable, and pragmatic ideas to grow and succeed. With a deep understanding of international business, he has delivered events in 54 countries. Mark is the author of 13 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach. A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.

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