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The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing

“If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”

Your host, Mark S A Smith

Thank you, guests and listeners! We are now ranked the ninth best sales podcast by ZoomInfo. If you like the show, leave a review on iTunes and subscribe on iTunes. Thank you!

Protecting Your Disruptive Intellectual Property with Angela Langlotz

SDS 95 | Intellectual Property

 

Your intellectual property is meant to be protected. If you don’t protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net. Angela throws some light on protecting our intellectual property and points out the biggest mistakes that companies and executives make when it comes to intellectual property. Discover some helpful techniques that can save you from a lot trouble when it comes to intellectual property.

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Disruptive Marketing With Web Technology with Jason Kramer

 Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest....

Disrupting Sales With Differentiation with Lee Salz

 Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the...

Creating Your Disruptive Vision with Tony DUrso

 What is your long-term objective? Where do you see yourself going in two to three years? There are immediate goals and there are some great people that push that very heavily, but your whole life, your whole future does not revolve around a one, a two, or...

Disruptive eMail Marketing Strategies with Doug Morneau

 Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is...

Designing Disruptive Products with Tracy Hazzard

 The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy...

Gain More Profits With Negative Churn with Shreesha Ramdas

 Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales.  Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of...

How To Powerfully Connect With New Customers with Terry Pappy

 It may come as a surprise, but most people don't know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our...

Creating A Disruptive Brand Strategy with Sue Kirchner

 A brand offers benefits not only to the organization to be able to sell to customers, but also a tremendous amount of value internally. To come up with a disruptive brand strategy, Sue Kirchner of Brand Strong Marketing says, first and foremost, you need...

Disruption With IoT And Voice Command with Chris Voss

 The Internet of Things, or IoT as kids call it these days, is so disruptive. We’ve got things now like Alexa, smart appliances, the Amazon Dash Button, and apps like Yummly that will prepare your meal for you. The IoT, as far as household appliances, is...

Outsourcing To Grow And Disrupt with Evan Green

 When your business is in growth mode, the path that you obviously have to take is outsourcing. It is part of the tenets of the executive strategy skills to create a business that scales with business cycles. Evan Green talks about how you create a...

Getting Deals Done: Sales Management Strategy with John Boyens

 John Boyens, sales productivity expert with 22 years of experience as a sales executive, shares his knowledge on sales management strategy to get deals done. Giving a peek of his book, Creating a Productive Selling Zone, you’ll find how it’s more than...

Creating Your Disruptive Vision with Tony DUrso

 What is your long-term objective? Where do you see yourself going in two to three years? There are immediate goals and there are some great people that push that very heavily, but your whole life, your whole future does not revolve around a one, a two, or a...

Disruptive Digital Marketing with Patrick Allmond

 Technology and the way online marketing work are always changing. Keynote speaker and digital media consultant Patrick Allmond talks about the five levels of digital marketing which has impacted the way that we go about marketing ourselves to the world...

How To Know What Your Customers Want To Buy Next with Tony Bodoh

 Everyone's been talking about tech disruption for twenty-some years now since The Innovator's Dilemma came out. However, there's another order of disruption happening and that is the customer experience disruption. We're moving to this place where people...

How to Become An Executive Person Of Interest with Josh Steimle

 People want to do business with companies they can trust, that they like, and that they feel good about. A lot of that is based on the personality of the executives that represent those companies, the executive person of interest. You look at a Richard...

Disruptive Executive Mindset

Your mindset has a massive impact on your success as an executive. CEO Kelly Resendez shares her insights on the mindset required to excel in today’s business environment.

ProphetAbility: Planning Your Disruptive Future

What if you knew exactly how your customer would be spending money in the future? How would you be able to drive your business to new success? Betsy Westhafer helps executives do exactly this. Learn how in this enlightening and entertaining episode.

How to Lead Long-Distance Teams

If you have a team, you’re probably are leading them remotely. If you don’t do it right, you’ll be disrupted. Leadership guru, Kevin Eikenberry shares practical and brilliant insights from his new book, “The Long-Distance Leader.”

The Disruptive Mindset

Your mindset determines if you’ll disrupt or be disrupted. Mindset expert, Marilyn Sherman shares powerful insights from her latest book, Is There a Hole in Your Bucket List?

The Disruptive Impact of Influencer Marketing

Today’s advertising stars are no longer actors, but real people with real followers buying real products. You can shortcut your marketing by engaging with social media influences who bring with them a tribe of raving fans, getting your products into their hands faster and more reliability than ever before. Jessy Grossman explains how this works for advertisers, social influencers, and business owners.

Design Your Extreme Value Strategy to Disrupt

Discover what buyers need to say “yes”, how to approach your market for maximum profit. You’ll learn why your MVM (Minimum Viable Market) is more critical than your MVP (Minimum Viable Product) and review a thirty item hierarchy for delivering value. From a session delivered at DevPro18 (Devpro.io) in Tomsk, Russian Federation.

Self-employed Disruption: Now WTF?

You’ve just retired from your career. You decided to start a company. You’re now self-employed. Now WTF? Mike Kawula discusses the three things you must do to succeed and a simple four step system that will make you a success as quickly as possible, disrupting your competition, and winning.

Avoiding Digital Disruption: The Future of Cyber Security

Why is cyber security important? The bad guys want your assets, for many nefarious reasons, and the odds are good that if you’re approaching security the way that most companies are, they’re going to get them. You might be thinking, “Not me!”

Avoid Conduct Risk, Prevent Disruption

Conduct risk creates massive, unnecessary disruption in businesses large and small. WIthout the right due diligence on employees, vendors, and executives, company leaders put themselves at risk of legal and business problems. Justin Recla discusses how to approach managing conduct risk, how to approach due diligence, and reveals a number of powerful business insights along the way.

Connect with Your Community with Consistent Content

Without constant communication with your community, you’ll lose contact and connection. Writer, Ted Bauer discusses business, employment, writing for a living, Dunbar’s number, and how to engage with your community in this wide ranging conversation.

How to Hire the Right People to Avoid Costly Disruption

With unemployment declining, all the good people have a job. Hiring the wrong person leaves you with a big mess to clean up and lost profits. How can you avoid making hiring mistakes? James Stark, managing partner at AssessMax shares his insights on how to cut your employee turnover by at least 50 percent.

The Universally Disruptive Power of Martec’s Law

Martec’s Law explains why good companies get disrupted. When there’s too big of a gap between available technology and the technology being used, it forces a business reset and a lot of wreckage along the way. Scott Brinker discusses this and provides specific ideas how to keep from being disrupted by technology.

Disrupt with the Right Sales Presentation – SalesPitchPro

Getting your sales presentation right becomes a challenge when you offer a complex product line to many different buyer personas. Tony Goodchild discusses the approach he’s developed to make sure that you and your team deliver the perfect sales presentation every time to every person, and get metrics on what’s working and what needs to be adjusted.

Artificial Intelligence Disruption

Artificial Intelligence radically affects every industry, nearly every job, most likely including yours. In this forward-looking conversation with author Lasse Rouhiainen, you’ll gain insights about what AI will do and how you can stay ahead of the disruption curve.

How to Know What Your Customers Want

Do you REALLY know what your customers want? It’s a moving target and if you don’t meet their wants and needs, they’ll move on to another vendor. Stephen Hewett, inventor of the Net Customer Needs Score shares how to identify what customers need, how to stay ahead of your competition, and how to disrupt and avoid disruption.

Surviving Cybersecurity Disruption

If you don’t have a plan for cybersecurity, you’ll be disrupted. It’s not a matter of if, but when. Jonathan Goetsch, CEO of cybersecurity company US Protech shares the four things an executive must do to defend against the bad guys that want to take you out.

Disruption Rules and 80/20 Applied to Customer Acquistion

Discover the five elements that point to big disruptive billion dollar ideas from engineer and systems thinker, Perry Marshall. You’ll learn how to use the 80/20 rule to predict what customers to target for guaranteed success. You’ll want to listen to this show over and over again to dig out the gold nuggets.

Disruptive Sales Trends

What’s working in sales is changing and disrupting how companies interact with customers. Gaetano DiNardi shares his insights about the disruptive changes in sales and how to pivot to profit. We discuss why sales can’t be an entry-level position, why it’s about your story, and working on your personal brand.

How to Tell Your Leadership and Sales Story to Connect in a New Way

Telling a story creates a powerful connection with your customer and your team. Sarah Victory, story and performance coach, shares how to structure powerful leadership — leader’s legacy story — and sales — the drop in story that connects and transforms. You’ll discover the exact formula to build and deliver winning stories, every time.

Disrupting with High Performance Humor

Humor is power. Done right, it is the fastest way to build trust, create a common bond, and turn around a difficult situation. Neuro-humorist, nurse, and Forbes Books author Karyn Buxman shares her research in how humor impacts the brain and affects leaders, employees, and customers. Discover how seeing funny beats being funny and the five humor landmines to avoid to make humor work safely.

Communities Disrupt Commerce: How the Co-living Movement is Changing Communities

Communities and causes drive new commerce, disrupting the way we do business. David J Lowe shares his insights and ideas based on how he grew an international brand from nothing to running an A-list event at Dodger Stadium with Jimmy Kimmel and Clayton Kershaw, and how he now applies his ideas to bringing co-living spaces to the US. You’ll get lot’s of great ideas from this show.

Create Disruption by Eliminating the Five Common Executive Blind Spots

What you can’t see coming will disrupt you. What your competitors don’t see coming will disrupt them. All organizations have cultures that promote blind spots which ultimate leads to failure. Innovation comes from eliminating those blind spots. In this idea packed episode, Internal Consulting Group practice leader, Gerry Purcell discusses the five major executive blinds spots to innovation, how to plan for the future, and five ways to deal with rapid change.

Disruptive Relationships and The Future of Retail

Relationships and community building allow you to survive the disruptive onslaught from Amazon and other massive retailers. Ted Rubin shares his insights on effective marketing and creating community to thrive and grow your business even in the face of market disruption.

Cloud Computing Contracts: Avoid Disruption With Smart Legal Reviews

When you put your data in the cloud, hoping for the best isn’t a good strategy. You add a new level of risk to your business. Technology attorney, Mark D Grossman discusses cloud contracts and what businesses large and small must consider to prevent disruption. You’ll also learn about contract negotiations and important business legal concepts.

From Disrupting to Disrupted and Back: Lessons from Success and Failure

What happens when you build a company to $10 million and then crash and burn $1 million? You learn how to disrupt and survive disruption. Jim Brown shares his journey and wise insights, and a few powerful sales ideas. Every entrepreneur and want-to-be entrepreneur must listen and learn.

Disrupt Your Competition by Engineering Five Star Reviews

When you have five star reviews and your competition doesn’t, you win. Tony Bodoh, a master at helping companies engineer five star reviews, discusses why they are so important to your business success, and what you and your team must do to earn them. In this powerful discussion, you’ll get a whole new appreciation for reviews, what they mean, how to interpret them, and how to get them.

Workplace Disruption: Ditching the Dreaded Annual Review

If you’re going to disrupt, you can’t use antiquated methods to motivate and manage your team. The biggest offender: the annual review process. More people leave a company after their annual review than at any other time. Noah L Pusey of the Ripple Crew discusses a better method that brings massive benefits to you and your team. If you manage a team, this is a must-listen episode. And learn why a free software trial is a counterproductive marketing idea.

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Listen to More Shows

Protecting Your Disruptive Intellectual Property with Angela Langlotz

 Your intellectual property is meant to be protected. If you don't protect a valuable brand, it could be stolen away from you. Trademark attorney Angela Langlotz has been focusing on business, intellectual property, and trademarks with TrademarkDoctor.net....

Disruptive Marketing With Web Technology with Jason Kramer

 Disruptive marketing means identifying the right customers, nurturing them to where they fall in love with you, and then converting them into paying customers. Jason Kramer, founder of Cultivize, says you got to strike when a prospect is showing interest....

Disrupting Sales With Differentiation with Lee Salz

 Stop saying that you're the best when making a sales pitch. Stop saying that you're selling the best product, the best merchandise, or the best service because every salesperson in the world says that. Most sales conversation just lead down to price because the...

Creating Your Disruptive Vision with Tony DUrso

 What is your long-term objective? Where do you see yourself going in two to three years? There are immediate goals and there are some great people that push that very heavily, but your whole life, your whole future does not revolve around a one, a two, or...

Are You An Explainer Or A Persuader: How To Tell Disruptive Stories with Doug Stevenson

 Storytelling is the fastest way to engage attention and implement change. It works in a very powerful way with the brain of the listener to engage attention. It activates all of the senses. It is logical and linear, but it is also creative and nonlinear....

Disruptive eMail Marketing Strategies with Doug Morneau

 Marketing is undeniably the first step to finding more customers. However, with so many marketing strategies around, it becomes harder to find those that are effective. Someone with an interesting view on how best to reach out and find new customers is...

Designing Disruptive Products with Tracy Hazzard

 The times are changing, and certain products made before do not fit anymore to what this world needs now. Talking about designing disruptive products is designer Tracy Hazzard who is known to help people create and launch this certain niche. Tracy...

Gain More Profits With Negative Churn with Shreesha Ramdas

 Customers come and go; yet it is always a must for businesses to not lose them as much as possible. When customers churn, you would expect a drop from your sales.  Shreesha Ramdas, CEO of Strikedeck, believes otherwise. For him, there is a possibility of...

The Disruptive Impact Of Gen Z: What You Must Know Now To Profit with Kathleen Hessert and Rani Mani

 Statistically, it is said that there will be 2.56 billion Gen Zs by 2020. 40 percent of that will come for the US alone. In the global scale, 37 percent will be from the Generation Z. This data shows the enormous spending power this generation holds. If...

How To Powerfully Connect With New Customers with Terry Pappy

 It may come as a surprise, but most people don't know what their customers want. In one research experiment, 90% of the executives surveyed were shocked at what their customers found valuable when they did a poll of what their customers were buying. Our...

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About Mark S A Smith

Mark designs and implements leadership, sales, marketing, customer acquisition and client conversion systems that find and recruit willing buyers for products and services ranging from common everyday to high-end unique and disruptive. He is often invited to speak at entrepreneurial and corporate events because Mark delivers unique, valuable, and pragmatic ideas to grow and succeed. With a deep understanding of international business, he has delivered events in 54 countries. Mark is the author of 13 popular books and sales guides and has authored more than 400 magazine articles. He is a genuine Guerrilla Marketing guru, co-authoring three books with Jay Conrad Levinson, and is a certified Guerrilla Marketing Coach. A renaissance man with many talents, Mark is passionate about leadership, team building, teamwork, sales, and marketing.

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