The Weekly Podcast for Professionals Whose Job Depends on Disruptive Sales and Marketing
“If you’ve got to sell something disruptive or just want to disrupt the competition, you’re in the right place.”
Your host, Mark S A Smith
The Millennial generation resists the values and norms of the Baby Boomer generation. They are the most disruptive force in the business world, changing markets through transforming values and redefining what constitutes success. Natalie Elisha, author of The Millennials Guide to the Universe discusses how to embrace the disruption to thrive and profit.
Managing Attorney at Elisha Law | Ms. Natalie Nation
Music: The Lachy Doley Group, Gonna Make it Up
from the album Conviction | Used with permission
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Engineering, editing, post production: Mark S A Smith
© ℗ 2017 The Bija Company, LLC All rights reserved
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All disruption starts with creativity. In this conversation will million-book selling author, Gregory Godek, we talk about how he disrupted the publishing market and how to use his creative techniques to disrupt your market.
Without true and sufficient data, you can’t make good decisions and you can’t disrupt. Robert “Bud” James discusses determining if information is true and the impact of false data. In this fast moving and insightful conversation, you’ll get new ideas about avoiding false data.
How to Advertise Disruptive Products: The Difference Between Selling Innovative and Traditional Products
When introducing a disruptive product to the market, what’s the fastest way to get it moving? In this wide-ranging conversation about selling B2B and B2C products, Doug Garnett, founder of Atomic Advertising, discusses his experiences selling disruptive products ranging from supercomputers, screwdrivers, and cooling cloths.
The biggest business risk is execution failure, having the wrong people in the wrong place, preventing success. With the most downloaded episode, Chris Stark is back with more precise insights on deploying disruption. This time we talk about how to select the right people and put them in the right roles to guarantee execution excellence.
When selling to your local market, you must use new, disruptive ways to grab customers. Erik Stafford, Stafford Marketing shares his insights in creating remarkable, disruptive marketing for clients selling to their local market. Discover how you can take out your competition by being ethical, powerful, and clear in your messaging.
Want to make your business the best it can be? Think about selling it. Bo Burlingham, 25-year editor at large for Inc. Magazine and contributing writer for Forbes, shares his insights from a lifetime of studying companies and the disruptive success lessons learned from owners selling their company. An extra length show packed with stories and insights to make you money and keep you happy.
Disruption hits every industry, including entertainment. Kevin Burke, with more than 4,400 performances of the Broadway play, Defending the Caveman shares his insights into the future of entertainment, retail, and business. You’re going to love his stories and insights on holding a customer’s attention.
How can you create a predictable flow of prospects for your business? Marylou Tyler, co-author of Predictable Revenue and Predictable Prospecting discusses how you can repeatedly and scalably generate conversations that build your business. If you’re responsible for revenue in your company, you owe it to yourself to hear this conversation.
Surviving disruption prepares you to disrupt. Nick Ruiz began investing in real estate when he was 18, made millions, and went bankrupt in 2008. He rebuilt his company and now shares how you can be a resilient business person. Learn the attitudes and tools to survive disruption and serve up disruption.
There’s a direct correlation between your ability to disrupt the market and your company’s business value. John Warrillow, author of Built to Sell and The Automatic Customer discusses how to engineer your company’s value and build a company that disrupts the competition. If you’re a company founder or owner, or want to build a valuable company, you must listen to this show.
Executive leadership determines the level of market disruption. Two Men and a Truck CEO, Jeff Wesley shares his insights and stories about how he and his team grow their business at 17X the transportation industry average by continuously disrupting how their business operates.
What if you could build a company that would run itself while you’re on vacation? EastBanc Software Chairman, Wolf Ruzicka reveals how he heads a fast paced, disruptive, 200 person company with only five managers, and he can leave for six weeks without checking his email or taking a phone call. He also offers his positive vision of a future with artificial intelligence and solid insights on getting things done.
Virtual reality and augmented reality are about to go mainstream, disrupting entertainment and business alike. VR expert, Joel Comm shares insights and ideas to capitalize on VR and lays out what to expect over the next 18 months in this enlightening and entertaining show.
Social media disrupts marketing, your customers become your marketing department, and product marketing will never be the same. Microsoft communications designer and author, Geoffrey Colon discusses his book, Disruptive Marketing and how to make it work for you.
If you knew how to win in court 80% of the time, choosing the lawyer and selecting the statute argument that would convince a judge to rule your way, what would that mean to your legal challenges? Toby Unwin, co-founder of Premonition.ai shares how he came up with this amazing strategy to disrupt and create an unfair advantage. Plus he reveals how he did three years of law school in one year with only 90 days of studying, his systems for accomplishing so much, the millionaire’s secrets to success, and solid advice for a happy life.
Teach customers how to sell and support your products so they make money and you dominate your market. Mitch Russo discusses how you can recruit and certify an army of salespeople and support staff from your customers to disrupt the market. Learn about this powerful business model before your competitor does.
A company in crisis creates the same stress on executives and their team as being stranded on a mountain in the middle of a blizzard. How can you survive the disruption?
Understanding how finance works and turning it to your advantage creates disruption. Venture capitalist, syndicate fund developer, and Bullseye Capital CEO, Joel Block shares his insights on successful business, innovative fundraising, and money.
If you’re going to disrupt your market, you must have the infrastructure to scale rapidly because if you can’t deliver, you can’t disrupt. Learn how to to deploy disruption from Chris Stark, Practice Leader of Strategic Managerial Leadership at the Internal Consulting Group. You’ll learn how lean hierarchy determines the winner in a competitive market and why cognitive capacity determines who should be where in an organization.
A simple shift of focus, from making money to delivering value, completely disrupts your market and massively improve your sales and your profits. Best-selling author (really, he’s sold over 1 million books), Bob Burg discusses how being a Go Giver interrupts the sales process and creates competitive value well beyond price.
Can you really sell with Twitter? Yes! And Mike Kawula tells you how. You’ll discover how to use Twitter right by being choosy about who you follow, how to engage with them in a meaningful way, and how to build your business brand with Twitter.
How can you develop high-performance sales teams that disrupt the market for complex, high-consideration, disruptive products? Dr. Janice Presser discusses how to create living teams that can do just that and why a successful teaming strategy must be based on the leadership style of the team leader.
How can you create instant sales credibility? Write a book! Guest, Mitchell Levy discusses how authorship creates authority, putting you in a power position with your customers and disrupting your competitors, and how to write your first book in eight hours.
How disruptive can humility really be? Mary Remon posted on LinkedIn “…How do you think we can stay humble and still promote our value? Is it possible to do both?” and received more than 7.5 million views, tens of thousands of likes, and 4,000 comments. In this episode, we discuss how, surprisingly, humility is critical to disruptive selling, especially for big ticket items.
How can you disrupt your market by using crowdfunding, such as Kickstarter or IndieGoGo, to launch a new product or extend your product line? Crowdfunding marketing expert Eli Regalado tells you exactly how in this show. You’ll learn what you must do first, what doesn’t do well with crowdfunding, and the steps you can take to have a 90% probability of a successful product launch.
Disrupting your market demands a team of people who can disrupt. Is your HR team up to the task? In this powerful interview, cutting-edge HR guru, Stephanie R. Johnson shares her insights on how to use human resources to generate your sustainable and scalable competitive advantage. You’ll discover how to disrupt HR for a better, more profitable company, aligning with your sales and marketing goals, and some key insights about how to motivate your younger team members to be all in.
How can you use integrity and accountability to create positive disruption in your market and in your business? You’ll learn from Dr. David Gruder the four critical elements that foster an environment where your customers trust you to deliver, creating a compelling competitive advantage, especially with executives.
Eighty percent of marketing initiatives fail on the first attempt driving 96% of American businesses out of business within 10 years. And it’s totally unnecessary. In this episode, you’ll hear from G Leavitt, a marketing scientist who reveals the five reasons why marketing fails and how to fix the problems forever. If you don’t get these five elements under control, you’ll never dominate your market.
Doug E. Brown is press release writing, editing and online distribution expert. We talk about how he has disrupted the world of media releases and about his strategy using LinkedIn to completely disrupt the sales process.
The disruptive future is coming faster than you can imagine and many businesses won’t survive the changes. Mark S A Smith delivered this keynote speech at the Executive Strategy Skills Summit on January 18, 2017. Listen and you’ll learn: The three big technologies that are now beginning to disrupt the business world. Why you shouldn’t buy a new car five years from now. The secret that all rapidly growing companies are using to disrupt their competition forever.
Influencer marketing has massive impact on selling disruptive products and selling disruption. Frequently, it’s the best way to bring disruptive technology to the world. In this show, you’ll hear from Warren Whitlock, the leading expert on influence marketing and on embracing disruptive technology to create better outcomes.
Use Facebook Live for business? You must be joking! Nope. You can be highly disruptive using Facebook Live and other video marketing methods to stand out from the crowd, connect with prospects, and tell your story in a new and memorable way.
Disrupt the normal sales process with human-like marketing automation. Discover how to create an email sequence to get people to take action on their request, and why it’s critical to consider the timing of your follow up emails. You learn why this sequence accelerates prospects to do business with you when compared with typical approaches to email contact.
How do you disrupt a disruptive market, like Internet Marketing? By making it simple. And you’ll learn how from one of the genuine Internet Marketing Gurus, Tom Antion. He shares his secrets of how he’s disrupted his market, including his One Sentence Business Plan that he credits for making millions of dollars.
If you’re going to thrive in today’s market, you’ve got to disrupt. And the underlying success element is the culture of your organization. Chris Edmonds has found that you can drive up profits up by 30 percent or more through creating a culture that’s capable of disruption.
Your written word must be persuasive and disruptive if you want your emails, memos, letters, proposals, web copy, and presentations to win the deal. In this Selling Disruption Show, you’ll learn how to make your writing connect and be compelling.
How can you use tried and true marketing tactics in fresh ways with social media to create powerful relationships? You’re about to learn from Brian Basilico.
Do you have target accounts that you must sell to? Having trouble getting the decision makers to take notice of you? Getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all. You’ll learn how to use contact marketing to get a meeting with anyone. And we mean anyone!
What’s the best way to get prospects to pay attention to you? Be relevant! Learn how to do the research, and more importantly, position what you find to capture your prospect’s attention.